WHAT IS CONTROLR?
Controlr is a Data union which helps people to monetise the data they generate online. The prototype will focus on monetising social media data. The product is a mobile app and will attach the Controlr end user app to an existing third- party marketplace which will package the aggregated data for sale.
WHY IS CONTROLR DIFFERENT?
The third-party marketplace is a blockchain powered decentralised network. The ethics of decentralisation will carry over into governance by adopting a cooperative structure and utilising a governance token for voting and decision making.
We are also adopting an inclusive design structure which means paying particular attention to accessibility. Employing a leading inclusion and diversity consultant with a track record in delivering organizational change will greatly enhance our understanding and implementation of strategies to gain a wider participation of marginalized communities. One of our principal target audiences are those who traditionally are not part of tech conversations and environments. We are aware of growing social and racial inequalities, partly based on unequal access to technology and to bias and discrimination present in AI and the construction and deployment of algorithms.
Wider research from other decentralized marketplaces yielded similar results and are evident of a trend towards users adopting products with greater social awareness; demonstrating a desire for a company to align with the user’s values whilst they engage with products that offer value.
We believe that positive and comprehensive change is only possible through the inclusion of diverse voices Within this context, enhancing the capacity to make the most of digital technologies through knowledge sharing and financing mechanisms that support inclusive and non-discriminatory digital development will ensure that marginalized communities are at the forefront of digital innovation and that their rights are protected.
Improving access to technology and championing equitable futures for all is paramount in our future vision.